Los Angeles Trademark Attorneys & Lawyers
How it Works
Neil Park
Cynthia Flynn
Joshua Kushner
Michael Miller
Roberto (Bobby) Escobar
Aaron Schulze
Alexander Nahai
Sagar Parikh
Usman Shaikh
Julia Cheng
Los Angeles Trademark Lawyers
Why Hire a Trademark Lawyer?
The USPTO has lawyers to guide you through the process of registering your trademark. However, most people choose to hire a private attorney, and that is the wisest choice. With qualified legal help on your side, you have a 50 percent greater chance of gaining approval for your trademark.
Plus, in a competitive business atmosphere like Los Angeles, you don't want to waste valuable time trying to figure things out for yourself when a lawyer could streamline the process. The top trademark attorneys make it easier to get through legal tasks.
- Creating your trademark. The best trademark lawyers understand what types of marks are likely to get approved for registration. They help you search both California state and federal trademark databases so you can be sure your trademark isn't infringing on an existing mark.
- Registering your trademark. The trademark application has strict requirements. You don't want to risk being rejected because of a technical error on your application.
- Maintaining your trademark. Just because a mark is registered doesn't mean that the registration is good forever. After five years, you have to submit proof that you are still using your trademark.
- Defending your trademark. If someone else is infringing on your mark, the attorney helps you put a stop to that and perhaps even get you compensation for the unauthorized use.
- Other intellectual property tasks. A trademark lawyer specializes specifically in trademarks, but if you have other intellectual property legal tasks that you need help with, your attorney may be able to give you a sound referral.
Trademark lawyers are either transactional or litigation. Transactional attorneys help with registering and creating trademarks, whereas litigation attorneys are there for you if you face any issues related to an existing trademark.
Los Angeles County is home to more than 244,000 businesses. In fact, if the county was a nation on its own, the economy would be the 19th largest in the world. To save your business from getting lost in the shuffle, you need a strong trademark, and an attorney can help with that.
How to Find the Best Trademark Lawyer in Los Angeles
California has a unified bar association, which means that all lawyers who practice in California are members of the State Bar Association. You should always check a potential lawyer's credentials before you commit to them. There are nearly 200,000 active members of California's bar association. The state's bar examination is one of the toughest in the country.
Besides bar membership, you should take note of these things.
- Read attorney reviews. There are several sources you can turn to find peer reviews of lawyers, including Martindale.com. You can also check local certified Lawyer Referral Services. In Los Angeles County, you might go to Attorney Referral Service of the Los Angeles County Bar Association or the Attorney Search Network.
- Read attorney biographies. An attorney's biography gives you insight into their experience dealing with trademarks.
Before you hire a lawyer, dig into the details of what you can expect from them by finding out:
- If the attorney will personally handle your case or if someone else in their firm will be taking point. If it will be someone else, ask to look at that person's credentials.
- How the lawyer bills. They may charge a flat rate for some services, like trademark research or applications. For litigation, a retainer may be required. Be sure you understand what the hourly rate is and if there will be any more fees.
- If the attorney has experience, not just with trademarks in general, but with trademarks in your industry
- If the lawyer knows the ins and outs of both state trademark registration and federal registration
Questions for Your Trademark Lawyer
- What kinds of things can I trademark, and what are the benefits of registering a trademark?
- How much do you charge? How often will I pay you, and are there any more fees I should be aware of?
- How much does it cost to register a trademark?
- How much experience with trademarks do you have? How many trademark searches does your firm do each year?
- Tell me about past trademark litigation cases that you've handled.
- Should I register my trademark on the state or federal level? What is the difference?
- How can I protect my trademark after I register it?
- Are you a member of the California State Bar?
- How will you communicate with me, and will you be available on short notice if I need immediate help with something?
Finding the right trademark lawyer in Los Angeles benefits your business and saves you from headaches down the road. They can help you with trademark registration and litigation, as well as other legal issues that relate to this type of intellectual property.
Why use UpCounsel to hire a Los Angeles Trademark Attorney?
Average experience
You always get experienced professionals and high caliber work.
Faster
Your work gets done quickly because professionals are always available.
More cost effective
We use technology to cut traditional overhead and save you thousands.
UpCounsel has been talked about in:
Legal Services Offered by Our On-Demand Los Angeles Trademark Attorneys
Our experienced Los Angeles trademark attorneys & lawyers represent individuals and businesses with everything they need to secure and protect their trademarks. Our attorneys can help individuals with everything from trademark clearance searches to determine whether the desired mark is available for adoption, use, and registration. By reviewing the search reports thoroughly, they can conclusively determine the extent to which a mark is already being used and the potential success of filing a trademark.
Trademark licensing can be complex, but our trademark attorneys have experience drafting agreements on behalf of both licensees and trademark owners - thus allowing you to capitalize on your valuable intellectual property. Our Los Angeles trademark attorneys can also draft and file your trademark with the United States Patent and Trademark Office (USPTO), including Intent to Use and Use in Commerce applications.
Our attorneys can also help protect your trademark around the globe by assisting clients with filing trademark applications under the Madrid Protocol, which allows trademark holders to obtain protection in multiple countries by filing a single application.
Improve Your Legal ROI with Affordable Trademark Attorneys that service Los Angeles, CA.
What Our Customers Have to Say
"UpCounsel gives me access to big-firm lawyers minus the big-firm price tag. I work with several attorneys on the platform and there are never surprises...I always receive quality legal work at competitive rates that larger firms simply cannot match."
"Every startup needs to know about UpCounsel. We found great attorneys at great prices and were able to focus our resources on improving our business instead of paying legal bills."
"Before UpCounsel it was hard for us to find the right lawyer with the right expertise for our business. UpCounsel solves those problems by being more affordable and helping us find the right lawyer in no time."
This is the most recent 20 reviews out of 901 reviews for Trademarks & Copyrights attorneys in California
Trademark Assignment Recordation
"Vincent is highly efficient. I would use him again should the need arise."
Debbie C
.
Encino,
CA,
8 days ago
Subsequent Trademark Search
"Outstanding service. Helpful at every step!"
Matthew M
.
Seal Beach,
CA,
29 days ago
Subsequent Trademark Search
"Ross has been fantastic to work with. He is knowledgeable, responsive, and provides actionable guidance on my situation. I highly recommend him to anyone looking for assistance with trademark matters."
Matthew M
.
Seal Beach,
CA,
about 1 month ago
Trademark Search
"Ali was very helpful throughout the entire process. I appreciate how thorough he was."
Matthew M
.
Seal Beach,
CA,
about 1 month ago
Trademark Search and Filing
"Ross was great. He helped with a trademark search. He worked quickly and provided a detailed analysis of his findings."
Matthew M
.
Seal Beach,
CA,
about 1 month ago
Conduct Trademark Search
"Ali was awesome. Knowledgeable, responsive, and clearly explained his findings. Would absolutely use his services again!"
Matthew M
.
Seal Beach,
CA,
about 1 month ago
Conduct Trademark Search
"Very satisfied"
Danny K
.
Burlingame,
CA,
about 1 month ago
Trademark Registration Services
"It was a pleasure working with Vincent. He helped me file trademarks for my music tech startup. He gave me detailed advice and he took his time to explain everything to me. I am so happy that we met and I am going to work with Vincent in the future if I ever need legal support. He graduated from Harvard Law and he is a genius. Thank you so much!!!"
Taylor T
.
Los Angeles,
CA,
2 months ago
Register Trademark
"The initial filing for Trademark has been uneventful, as I had all of my documents prepared in advance. Ali was very responsive and answered all questions with straightforward language."
Tom N
.
Los Angeles,
CA,
2 months ago
Trademark Filing
"Ross was fantastic to work with. I highly recommend him"
Prasad A
.
Hayward,
CA,
3 months ago
Trademark Filing
"Easy, pleasant, stress free."
Cristina B
.
Los Angeles,
CA,
4 months ago
Register Trademark
"Very professional and responsive"
Latoya J
.
Fontana,
CA,
4 months ago
Trademark Search
"Ross is an absolute boss. No nonsense, no fluff. Just honest and straight to the point.Very transparent in how he intends to handle your specific needs and why he is taking said approach. 100% recommended."
Nicholas I
.
Santa Barbara,
CA,
4 months ago
Trademark Registration
"very nice really good communicator. Very engaged and willing answer questions thoroughly"
Latoya J
.
Fontana,
CA,
4 months ago
Need a USPTO Trademark Attorney for Statement of Use Filing
"Great experience. Clear communication, responsive, and very professional. Highly recommended."
Pedram P
.
Irvine,
CA,
5 months ago
Draft Response to USPTO Office Action (Trademark)
"I highly recommend Ross for anyone needing trademark assistance. He helped me file my Trademark Statement of Use. His expertise, attention to detail, and willingness to explain each step gave me complete confidence that everything was handled correctly. If you’re looking for an attorney who is knowledgeable, responsive, and truly committed to protecting your brand, Ross is an excellent choice."
Michelle R
.
San Ramon,
CA,
5 months ago
.jpg)
Trademark Response to USPTO Office Action Assistance Needed
"Baruch did a great job preparing and filing the Office Action response for my U.S. trademark. Communication was clear and the work was thorough. There was a bit of delay in response at times, but everything was completed smoothly in the end."
Hongxin L
.
Sacramento,
CA,
6 months ago
Register Trademark
"Clear and responsive, highly recommended!"
Steven W
.
Venice,
CA,
7 months ago
Conduct Trademark Search
"Working with Anthony was an excellent experience. He provided clear, detailed, and practical legal guidance on my trademark clearance and helped confirm that my brand was on the right path before launch. His explanations were easy to understand, timely, and very thorough. I truly appreciate his professionalism and the confidence his expertise gave me moving forward. Highly recommended."
Jose R
.
Ontario,
CA,
7 months ago
Trademark Registration
"Jake is great to work with!"
Ram H
.
San Ramon,
CA,
7 months ago
Related Articles
Trademark Symbol and TM Unicode Explained
- 8 min read
Key Takeaways
- Trademark symbols include ™ (unregistered/common law), ® (registered), and ℠ (service mark).
- The ™ symbol’s Unicode is U+2122, and it can be inserted using keyboard shortcuts, HTML entities, or copy-paste.
- Using trademark symbols provides notice of rights, deters infringement, and strengthens legal claims.
- Overuse of symbols may clutter designs, but strategic placement ensures clarity without disrupting branding.
- Different countries have varying rules for symbol usage; misuse abroad may lead to unfair competition claims.
What Is a Trademark Symbol?
There are two main trademark symbols: ™ (HTML: ™ or &
...
Read MoreSuggestive Trademark Examples and Legal Insights
- 11 min read
Key Takeaways
- A suggestive trademark hints at the nature of a product or service, requiring imagination to make the connection.
- These marks are inherently distinctive and eligible for protection without proving secondary meaning.
- Examples include Netflix (suggests movies via the internet) and Greyhound (suggests speed and travel).
- They are stronger than descriptive marks but not as strong as arbitrary or fanciful marks.
- Courts assess “mental leap” and “competitor necessity” when distinguishing suggestive from descriptive marks.
- Properly crafted suggestive
...
Read MoreKey Takeaways:
- A trademark grants exclusive rights to a word, preventing competitors from using it within the same industry.
- Trademarking a word requires registration with the USPTO, though common law rights may apply to unregistered marks used in commerce.
- A strong trademark should be unique, arbitrary, or fanciful, rather than generic or descriptive.
- A thorough trademark search is essential before filing to avoid conflicts with existing trademarks.
- The trademark proc
...
Read MoreKey Takeaways
- Trademarks protect brand identity by distinguishing a company’s products or services from competitors.
- Federal registration provides stronger legal protection, but common law rights exist through use in commerce.
- Trademarks can include names, slogans, logos, sounds, colors, and even packaging.
...
Read MoreKey Takeaways
- Product licensing allows inventors or businesses to authorize another party to manufacture and sell their product in exchange for royalties.
- It is an efficient way to bring a product to market without launching a business from scratch.
- Understanding the roles of licensors and licensees is critical to creating a successful partnership.
...
Read More