Heather N. Bowen Pascual, Esq., Cipm
Executive-Level Legal Counsel for Innovation-Driven Businesses
New York
NY, MN, Certified Information Privacy Officer (CIPM)
"Timely and professional"
About
She has advised hundreds of startups, emerging growth companies, and global enterprises in tech, health, fitness, entertainment, and media. A Certified Information Privacy Manager (CIPM) and OneTrust… read more Fellow, Heather also serves as Managing Editor of the ABA’s TYL and is a frequent speaker and published thought leader.
She sits on the boards of Believe New York Philanthropies and the We Are All Music Foundation. As an arts advocate and multi-instrumentalist, Heather brings discipline, creativity, and sharp strategy to every client engagement.
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Client Reviews
"Provided feedback much sooner than the deadline set. Very thorough and clear on how to proceed with contract negotiations and communication."
"Timely and professional"
"Heather was a fantastic resource, seamlessly tailoring her service to my requirements. Her quick response and knowledge were a huge asset. I was particularly impressed by her dedication to quality and her ability to meet all deadlines. I'm very pleased with the results and will definitely be working with her again."
"Everything is just excellent! For our scope, choose Heather is choosing a way to your legal success."
"Got my Master Service Agreement and SOW for my MSP. Everything looks great"
"I had the pleasure of working with Heather regarding a housing and security deposit issue, and I cannot recommend her enough. From the beginning, she was clear, attentive, and responsive, taking the time to understand my situation in detail. She guided me step by step through the process, explaining my rights and options in a way that was both professional and easy to understand."
Work History
Proactive Wisdom LLC
Founder & CEO
Jul 2024 - Present
● Provides General Counsel (GC) and Chief Legal Officer (CLO) services to startups, enterprises and nonprofits
● Drafts, redlines, reviews, negotiates, interprets, and finalizes B2B and B2C, SaaS, commercial contracts and technology transactions
● Develops strategic growth plans, and operational processes for products and services and scales business development
NYU Langone Health
Consultant
Jan 2024 - Apr 2024
● Drafted and negotiated technology transactions and commercial agreements, including MSAs, SaaS and cloud agreements,
professional services agreements, procurement and vendor agreements, intellectual property agreements, licensing agreements,
reseller and OEM agreements, online terms of service, and data privacy agreements, for domestic and global enterprises
Booking Holdings
Global Data Privacy Manager
Aug 2022 - Mar 2023
● Negotiated Master Services Agreements (MSAs), Data Processing Addenda (DPA), and Standard Contractual Clauses (SCCs)
● Advised on internal and external compliance readiness initiatives for CCPA, CPRA, VCDPA, CPA, CTDPA, and UCPA regulations
● Spearheaded CCPA and CPRA compliance initiatives for the brands in light of the Sephora enforcement action of $1.2 million
NBCUniversal
Counsel - Data, Strategy & Business Operations
Nov 2021 - Jun 2022
● Managed high-stakes negotiations with Fortune 100 companies, ensuring favorable terms for NBCUniversal while mitigating risks
● Negotiated complex digital advertising technology agreements, including MSAs, SaaS, licensing, and data partnerships
● Collaborated with cross-functional teams to ensure compliance with privacy laws (GDPR, CCPA) and protected IP assets
Sullivent and Fontanez, PLLC
Of Counsel
Sep 2020 - Nov 2021
● Advised clients on intellectual property, licensing, software-as-a-service, technology, and commercial law in corporate transactions
● Partner closely with members of the law firm in reviewing, negotiating, and processing commercial contracts and agreements
6sense Insights
Commercial Counsel
Jan 2021 - Jun 2021
● Drafted and negotiated NDAs, MSAs, DPAs, SOWs, technology transactions, marketing and advertising agreements, partnership
agreements, consulting agreements, and customer & vendor agreements in support of the B2B SaaS revenue-technology platform
● Managed and negotiated enterprise inbound and outbound technology, licensing, marketing, and other commercial agreements
WWE
Counsel - Tech & New Media
Sep 2019 - Mar 2020
● Drafted and negotiated high-volume commercial contracts, including SaaS agreements, NDAs, MSAs, SLAs, and tech transactions
● Led negotiations with Fortune 500 companies (Adobe, Amazon, Apple, Google), safeguarding the company’s intellectual property
and data privacy, managing technology risks, and ensuring compliance with the California Consumer Privacy Act (CCPA)
Phreesia
Contracts Administrator
Aug 2018 - Jun 2019
Analyzed 400+ Clinical Outcome Assessments (CLO), Patient-Reported Outcomes (PRO) & Observer-Reported Outcomes (ObsRo)
● Drafted, negotiated, & reviewed SaaS, sales, licensing, and IP agreements with industry-leading corporations (ex. Pfizer & Optum)
● Ensured compliance with federal laws and regulations including the Health Insurance Portability and Accountability Act (HIPAA)
Start Small Think Big
Legal Fellow (1-year post-graduate fellowship sponsored by Northwestern Pritzker School of Law)
Aug 2017 - Aug 2018
● Developed IP best practices and implemented a “zero to one” process improvement for multiple internal and external audiences
● Managed pre-litigation matters and advised clients and business partners on IP risks and international expansion opportunities
● Registered legal corporate entities (ex. LLCs, S Corps, C Corps, and B Corps) and advised on corporate risk and fiduciary duties