Beatrice Sainz

Beatrice Sainz

Director of Customer Success

Leverages extensive experience in legal services and customer management to optimize client satisfaction and attorney engagement
Education

Bachelor’s Degree, Indiana University

Paralegal Certification, Metro Denver

Expertise

Legal, Technology, SaaS, Customer Management

About

Beatrice Sainz serves as the Director of Customer Success at UpCounsel, where she combines her extensive experience in legal services and customer success to enhance client satisfaction and optimize attorney engagement. With over six years of industry expertise, she is a driving force behind initiatives that ensure UpCounsel’s platform serves as a trusted resource for legal professionals and clients alike.

In her role, Beatrice collaborates with attorneys and clients to maximize the value of their interactions on the platform. She is deeply committed to creating seamless user experiences, designing processes that foster meaningful relationships, and promoting long-term partnerships. Her passion for client advocacy and her deep understanding of legal workflows have positioned her as a key player in advancing the company's mission to make high-quality legal services accessible to everyone.

Beatrice’s background in paralegal work complements her leadership in customer success, allowing her to bridge the gap between technology and legal expertise effectively. She has spearheaded initiatives to expand UpCounsel’s attorney network, identifying top legal professionals to enhance service offerings. Her vision and leadership ensure that every user’s journey on UpCounsel is not only efficient but also transformative.

Latest from Beatrice

Legal Considerations for Advertising LLCs in New York Understand the legal rules and compliance issues related to advertising LLCs in New York, including publication requirements, deceptive advertising laws, and more.6 min read How to Raise Money for an Invention: Strategies That Work Learn how to raise money for an invention with grants, investors, crowdfunding, and licensing. Explore proven strategies to fund your idea and bring it to life.6 min read
Nonprofit LLCs in California: What You Need to Know Can an LLC be a nonprofit in California? Learn how to legally form a nonprofit LLC, qualify for tax exemption, and meet state and IRS compliance requirements.7 min read Using a Virtual Address for Business Legally and Effectively Learn how to use a virtual address for your business, including legal uses, benefits, and limitations for registration and mail handling.6 min read
How Much Is a Breach of Contract Lawsuit Worth? Discover how much a breach of contract lawsuit may cost, including attorney’s fees, damages, and other legal expenses. Learn what affects your case's value.7 min read Non Disclosures Austin: Sealing Criminal Records in Texas Learn how to seal criminal records through non disclosures in Austin. Understand eligibility, application steps, timelines, and recent legal updates in Texas.6 min read
Benefits and Steps of Forming a Restaurant LLC Discover why a restaurant LLC offers liability protection, tax flexibility, and how to start one in a few simple steps. 7 min read Wisconsin Independent Contractor Agreement Requirements Understand Wisconsin independent contractor agreement rules, tests, and legal protections. Learn what terms to include and how to stay compliant.6 min read
Using Cartoon Characters in Business Marketing Learn how cartoon characters can enhance branding, boost engagement, and build trust for your business—plus key legal considerations for their use.6 min read Branding Agreement Essentials for Successful Brand Partnerships Learn what to include in a branding agreement, how brand partnerships work, and legal essentials to protect your brand in co-marketing and licensing deals.7 min read
How to Perform a Thorough Trademark Clearance Search Learn how a trademark clearance search helps you avoid infringement, protect your brand, and register trademarks confidently both in the U.S. and internationally.6 min read Do Partnership Distributions Have to Be Equal? Do partnership distributions have to be equal? Learn how partners can allocate profits unequally, the tax consequences, and what rules govern special cases.6 min read
Brand Mark Definition and Its Role in Branding Learn the brand mark definition, how it differs from logos, why it's critical for brand identity, and how to create and protect one for your business.7 min read Principal Address LLC: Legal Requirements and Best Practices Learn the differences between a principal address and registered agent for an LLC, state requirements, and options like home or virtual addresses.6 min read
NAICS Real Estate Investing Codes and Classifications Explained Explore essential NAICS codes for real estate investing, from rental properties to brokerage services, and learn how to classify your business the right way.6 min read Understanding a Non Binding Agreement in Business Law A non binding agreement expresses intent without legal obligation. Learn how it works, when it's used, and what makes parts of it enforceable.6 min read
Key Benefits of IP Collaborations for Innovation and Growth Explore the key benefits of IP collaborations, including cost savings, faster innovation, and shared market access. Learn how to protect and grow shared IP assets.6 min read Key Branches and Applications of Commercial Law Explore the key branches of commercial law and their impact on business operations, contracts, compliance, and dispute resolution in the modern marketplace.6 min read
How Do I Incorporate My Business in Another State? Learn how to incorporate your business in another state, including benefits, legal requirements, and potential drawbacks to make an informed decision.7 min read How to Start a Business in New Jersey Learn how to start a business in New Jersey with this guide to registration, licensing, naming, and tax compliance. Includes online filing info and key forms.11 min read